Consumer to Consumer (C2C)

Consumer to consumer (C2C) is a business model that facilitates the direct exchange or sale of products and services between individual consumers. This model is commonly supported by third-party platforms or companies and typically occurs online. Examples of C2C platforms include online auction websites like eBay, platforms for goods and services exchange like Craigslist, and digital payment platforms such as PayPal and Venmo. Amazon’s online marketplace also operates using a combination of the business-to-consumer (B2C) and C2C models. C2C is one of the four primary business models, along with B2C, business-to-business (B2B), and consumer-to-business (C2B).