Consumer to Business (C2B)

In the C2B business model, consumers or end users play an active role by offering a product or service that brings value to a company or a related organization. In the C2B model, customers are often incentivized to market a product or service through various channels such as blogs, websites, blogs, videos, social media accounts, or podcasts. Businesses benefit from the marketing efforts of consumers, while consumers typically receive free or discounted products, monetary compensation, or other rewards. C2B is one of the four main business models, alongside business to consumer (B2C), business to business (B2B), and consumer to consumer (C2C).