Our DApp Breadcrmb was selected as a final winner in ICON’s Got Talent! Thanks for your support of our team and DApp! Congratulations to the other 5 winners. We are excited to further improve Breadcrmb and look forward to continuing to serve the ICON community as a P-Rep!

Breadcrmb is a mobile DApp built on iOS. Many apps today store your location data and location check-ins on a 3rd party server, selling your data to advertisers. A large number of individuals continue to use these apps due to limited alternatives. We believe individuals should own their own data and that’s why we created Breadcrmb. With Breadcrmb, users can check-in at locations around the world and own their own data! All of the user data is stored locally on their phone, only leaving to securely upload it to the ICON Blockchain, using the user’s own password-protected keys generated securely using Official ICON SDKs. Thus, users own their data, no one else! By uploading their data to the blockchain, it is obscured by the key and not directly tied to the user, their phone number, or your device. Users can interact with the data using their ICON keys in a secure manner. Lastly, by using the ICON network, users can rest assured that their data will not be tampered with and will be accessible anytime from now and into the future! If enough people stop giving their location data away freely to 3rd parties and take control of their data, we envision an environment in which users could actually sell their data to advertisers in the future, should they wish to do so.

Official announcement: https://medium.com/helloiconworld/icons-got-talent-final-award-a6c1ab84c777