Token Sale
A token sale involves the offering of tokens by a blockchain project. These sales typically occur in multiple funding rounds, including private sales, pre-sales, and public sales. The Initial Coin Offering (ICO) usually represents the public sale phase, allowing smaller retail investors to participate. Private sales cater to large institutional investors, such as venture capital firms, for early project funding. Pre-sales fall in between, offering opportunities to smaller institutions, family offices, high-net-worth individuals, and other investors.