Electronic Retailing (E-tailing)
Electronic Retailing, often referred to as e-tailing, is the modern method of conducting commercial transactions by selling goods and services through the internet. It encompasses a diverse range of online commerce practices, such as business-to-business (B2B) and business-to-consumer (B2C) sales. Embracing e-tailing requires companies to adapt their business models to effectively tap into the online market. This adaptation can involve the creation of new distribution channels and the optimization of technical infrastructure to facilitate seamless online transactions.